Neutrogena Corp. and a unit of Johnson & Johnson (JNJ) filed a false advertising lawsuit Wednesday against L'Oreal SA's (12032.FR) U.S. unit over promotional materials for its new sunscreen moisturizer, Anthelios SX.
In their lawsuit filed in federal court in Manhattan, Neutrogena and Johnson & Johnson Consumer Cos. Inc. allege that L'Oreal's promotional materials and a letter to physicians for Anthelios SX falsely understate the scores for protection against ultraviolet light of their competing sunscreen products.
The companies are seeking at least $1 million in damages. They also have asked the court to order L'Oreal to stop running the offending advertising and issue corrective advertising.
A L'Oreal spokeswoman in New York didn't immediately return a phone call seeking comment late Wednesday.
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